Client work
A collection of my client work, ranging from branding to web design to marketing research.
Role
Ongoing freelance designer supporting Evergreens across brand, social, digital, and in-store touchpoints.
Approach
The work changes constantly, from promotional campaigns and social content to menu boards, signage, merchandise, and one-off brand moments. My role is to extend the Evergreens identity across each of these formats while keeping the work recognizable, clear, and flexible enough to fit the idea at hand.
Selected Work
A selection of brand and graphic design projects created for Evergreens, including campaign identities, promotional materials, environmental graphics, social content, and merchandise.
Branding
•
Graphic Design
Promotional Stickers
National Salad Month Logo
Cal Raleigh x Evergreens Collab T-Shirts
Wrap Paper Design
Makeline Vinyl Sauce Menu
Social Media Ad
The Ask
Create destination-specific landing pages for Steller's tourism partners using a shared core template, while giving each location its own sense of place.
The Approach
I adapt layout, imagery, copy, color, and interactive content around what makes each destination distinct. The challenge is finding enough flexibility within the existing system for Maine to feel different from Austria or San Diego, without losing the structure and consistency that ties the larger Steller platform together.
The Work
A collection of landing pages designed for destinations including Maine, Austria, San Diego, Florida, Manchester, and Virginia Beach.
Web Design
Marketing Research
•
Graphic Design
Direct Trade Logo
Maeve in Seattle Postcard
Maeve Employee Launch T-Shirts
Sound of Seattle Box Layout
Inner Bar Wrap Print
Factory Tour Ticket Design
Factory Tour Stickers + Napkins
Van Wrap Design Concept